Google offers powerful free tools for small business teams to run, grow, and promote an enterprise.  Here is a list of free entrepreneurial tools from Google. There are tools for productivity and communications, digital marketing, website and app development, startup topics, and more.

allows you to manage your business’s appearance on Google Search and Maps. With a Business Profile, you can connect with customers, post updates, list your products and services, accept online orders, and more.

Google Analytics is a web analytics tool provided by Google that analyzes and reports website traffic. It is one of the most popular Google apps for small businesses. The device is very useful in helping you measure the success of your digital marketing efforts.

Google Analytics offers some handy features that improve users’ experience. For example, the tool integrates with other Google tools, such as Google Ads or Data Studio, for a smoother workflow. In addition, after tracking and analyzing your website, Google Analytics gives you a thorough report about it, including information about user level, session level, pageview level, and event level.

Google Alerts is a free email notification service provided by Google that summarizes search activity around search keywords and delivers emails to subscribers. Its working process is straightforward: you input one or more keywords, and the tool will send emails to notify you whenever it finds online content that contains the keywords you chose.

Google Alerts is not a powerful site with many valuable features and is not the best among Google's product search tools. However, it is still a tool you should use when using Google for business. The most appealing thing about the tool is that it’s free and easy to set up. Furthermore, companies can get updated when people mention their names, products, or competitors using Google Alerts.

Google Search Central is the Google Webmaster Tools app after getting its name changed. It is another excellent tool in Google for small business owners that helps businesses’ content reach their target readers and make their websites easier to discover on Google search. In addition, the tool offers different beginner guides for other target groups, such as business owners and marketers, website developers, or SEO professionals.

With Google Search Central, businesses have a place to get help with their websites’ SEO from where they can get advice on how to improve it and drive more visitor traffic to their sites.

Feedburner was founded in 2004, and Google acquired it in 2007. It is a “web feed management service” that offers tools for publishers of web-based content, such as podcasters or bloggers, to manage their pages. However, to understand fully how this tool works, you must first grasp the concept of “feed”. If you are new to this term, the “Feed 101” article on the Feedburner site would be helpful for you.

Feedburner gets the standard RSS feed your blog generates (which your site does most of the time automatically) and renames it, records who subscribes to that address, and provides other geeky goodies. This tool helps your business’s blog get more visitors and lets you see your visitors’ on-site actions.

As the name suggests, Google Scholar is where you can find all scholarly publications. The tool indexes the full text or metadata of academic literature published in various formats and fields.

Google Scholar is considered one of the best Google tools for a reason.

With the tool, users can search for academic literature, explore relevant works and authors, create an author profile, and check to see people citing their works. In addition, they can do all of those things from one SIM on the Google Shopping Insights website to a couple of locations.

Google Hangouts is a chat software for business communication that lets users initiate and participate in one-on-one or group text, phone, and video conversations.

You can use the tool from anywhere, on every electronic device, from mobile to desktop. Google Hangouts for mobile is available now on both IOS and Android.

Google Hangouts is convenient for team meetings, training, and discussions. The process to get started using it is also straightforward. All you need to do is log into your Google account, access the site, add the phone number or contact you want to communicate with, and start using it.

Google Keep is another free tool for businesses to take and keep notes. This tool works straightforwardly: you create a note, write down what you need to remember, and save it.

You can create and save your notes anywhere on both desktops and mobile phones.  Like other note-taking apps, Google Keep has features that make the user experience more convenient. For example, you can create notes or lists or save a drawing as a note. In addition, you can also set up reminders for your notes and change their labels, colors, or formats.

Google Search Console is one of the best Google business apps that many business owners and marketers have used. The tool’s main purpose is to assist you in determining your site’s Search traffic and performance, resolving difficulties, and ensuring that your site shines in Google Search results.  

Google Search Console has many fantastic features for users to improve their sites’ performance. For example, it can integrate with Google Analytics to analyze your sites and their position on Google search.

In addition, you will receive a notification if there is a problem with your website and advice on how to fix it.

Google for Startups is a fantastic Google tool for new business owners. Its goal is to help people build and grow their startups. Google for Startups suggests relevant tools to help startup owners in different aspects. For example, it recommends Google Ads and Optimise to launch ads and improve ad performance regarding brand and marketing.

This tool is one of the best Google apps for startups for a reason. It has supported many startups worldwide, creating 130,000 jobs and raising $6.7 billion in funding in 2020.

As a smaller part of Think With Google, Google Shopping Insights is a free tool that compiles data from all of the Google Shopping network’s brands and consumer shopping-related search inquiries. This site guides business owners and marketers on customers’ shopping journeys. Thanks to Google Shopping Insights, companies can gain more profound insights into customer behavior and improve ad performance regarding brand and marketing.

The Google Shopping Insights website offers many articles and case studies about marketing strategies and customer insights. Other relevant statistics, research, and data are also available for users to better understand their customers.

Google AdSense is a Google initiative that allows website publishers in the Google Network of content sites to show text, pictures, video, or interactive media advertising tailored to their sites’ content and audience. Google is in charge of administering, sorting, and maintaining these advertisements. The tool allows companies to create mobile-optimized ads and make more money from their websites.

Google AdSense offers some precise ads to increase efficiency in businesses’ advertising. For example, it will check your ads to ensure they have high enough quality and related content. You only need a Google account, phone number, postal address, and a website linked to AdSense to get started

Google Ads, one of the best Google apps for business, is an online advertising platform where marketers may bid to have short adverts, service offerings, product listings, or videos shown to web visitors. In addition, it may display advertisements in search engine results, such as Google Search, non-search websites, mobile applications, and videos.

When customers search for businesses like yours, Google Ads helps your business appear on the results page. As a result, you can drive traffic to your websites, attract customers to visit your stores, and increase your sales and bookings, thus developing your business.

Google PageSpeed Insights is another tool that small business finds extremely helpful. The tool checks and lets you know your business site’s performance. In addition, it also offers suggestions to improve and make your page faster. Thanks to this handy tool, pages are faster, thus getting a higher ranking on the Google search engine.

The process of getting your website checked is straightforward and fast. All you need to do is input the URL to your site and wait for it to give you the performance score. After that, based on the score and suggestions from Google PageSpeed, you can start improving your website.